We are seeking a highly skilled and creative Social Media Content Manager to join a dynamic marketing team and work on projects for a renowned bank.
Mandatory Skill(s)
- Degree in Marketing, Communications, Business, or a related field;
- At least 3+ years of experience in social media content creation, management, or digital marketing, ideally within the financial or corporate sector;
- Experience in the B2B environment, particularly in corporate banking, financial services, or related industries;
- Strong command of English and Chinese (both written and spoken) for content creation and communication;
- Excellent understanding of LinkedIn and other social media platforms' algorithms and best practices;
- Proficiency in social media management and analytics tools (e.g., Hootsuite, Sprout Social, Google Analytics);
- Strong writing, editing, and proofreading skills, with an eye for detail;
- Demonstrated ability to analyze social media metrics and adapt strategies accordingly;
- Ability to think strategically and creatively to produce high-impact content that drives business outcomes.
Desirable Skill(s)
- Familiarity with graphic design tools like Adobe Creative Suite or Canva;
- Knowledge of SEO principles and experience optimizing social media content for search.
Responsibilities
- Develop and implement a social media content strategy that drives engagement and increases visibility across corporate banking platforms, particularly LinkedIn;
- Ensure that all content aligns with the bank's brand and marketing goals, maintaining consistency in tone, style, and messaging;
- Create engaging and shareable content for B2B audiences, including thought leadership articles, infographics, client success stories, and industry updates;
- Oversee the end-to-end creation of multimedia content (including text, images, video, and interactive elements) that resonates with corporate clients;
- Collaborate with internal teams (marketing, design, PR) to produce high-quality content tailored for social media platforms;
- Optimize content for maximum reach, engagement, and virality across various platforms (with a primary focus on LinkedIn);
- Regularly evaluate content performance and adapt strategies based on data insights and social media analytics;
- Build and manage online communities of corporate clients and industry influencers, ensuring timely responses and ongoing engagement;
- Analyze content performance using platform insights and third-party analytics tools to track engagement, impressions, and ROI;
- Work closely with other marketing teams, including digital marketing, public relations, and branding, to ensure cohesive messaging and a unified approach to content distribution
- Suggest and experiment with new content formats, platforms, and social media tools to keep the brand’s digital presence fresh and innovative.
If you are interested in this role, click on the “Apply to this job” button below or you could also write in with your CV to Sakshi Awasthi at sakshi.a@sciente.com quoting the job title.
